About Us

At emagineer our mission is to unlock the full creative potential of every LEGO® brick on Earth — by connecting the physical and digital worlds through patented AI, so no builder or brick gets left behind.

Why We Exist

It started like so many great LEGO® moments — around a kitchen table.

While building birthday LEGO® for their son, emagineer Co-Founders Bee and Keira Czarnota imagined a future where every LEGO® fan could build anything — using just the sets they already own. That idea grew into a vision for an AI-powered LEGO® experience that connects physical building with digital creativity.

The LEGO® Group loved it.

They invited Bee and Keira to present their concept at LEGO® HQ in Billund, Denmark across multiple visits. This led to the debut of the prototype and emagineer vision video at LEGO® World in Copenhagen, LEGO’s biggest annual event. The product market fit achieved there led to a 3 day session to co-develop a tech roadmap alongside LEGO’s technical and partnership teams. When the partnership with LEGO® didn’t move forward fast enough, Bee and Keira made the bold decision to build the platform themselves.

Now, with the support of creators, developers, and Master Builders from around the world — and LEGO® back in contact — that vision is coming to life.

What We’re Building

emagineer is more than an app. It’s a movement. A creative operating system for the next generation of LEGO® fans.

We’re creating the world’s first AI Master Builder — a system that recognises your real-world LEGO® collection and helps you build whatever you can imagine.

It all starts with our vision video, which you can watch below:
 Watch the Vision Video

The Roadmap

While our full vision is still in development, emagineer is already live in the Apple App Store and Google Play Store, and the movement has begun:

Today, you can:

• Build your own LEMOji — a personalised minifig from a selfie

• Create Brickies — custom Brickheadz with real build instructions

• Manage your LEGO® collection with personalised Inventory Tools

• Vote for the Set of the Week and win $1,000 USD in LEGO®

• Join as a Creator or Master Builder and monetise your influence

The Vision: A LEGO® World Like Never Before

Our long-term North Star is bold, but simple:

• Snap a photo of anything in the real world

• Get step-by-step instructions to build it with your own bricks

• Bring that build into the emagineer metaverse

• Explore, play, and share your creations with others

We're making this happen by creating the world’s largest open-source LEGO® AI training project. Every scan, every build, and every creation contributed by the community helps make the AI smarter.

You don’t just use emagineer — you help shape it.

What People Are Saying

• “One of the most exciting LEGO® innovations we've ever seen.” – Beyond the Brick

• “emagineer is what LEGO® Life should have been.” – Creator Feedback

• “This is going to be the platform every LEGO® kid (and parent) dreams about.” – Early Beta User

Why Join Now

We’re not spending millions on ads. We’re growing emagineer the same way great movements grow — through the fans, creators, and builders who believe in the mission.

That’s why we’ve launched the Pioneer Pack — a limited-time, lifetime access offer available only at emagineer.world. It includes:

• Reserved username

• Monetisation tools

• Bonus giveaway entries

• Founding member status

Once it’s gone, it’s gone.

Join the Movement

If you love LEGO®, you belong in emagineer.

This isn’t just the future of LEGO® play — it’s the start of something bigger.

Let’s build your world.